ABOUT US
Imagine Earning More and More—While Working Less and Less!
About us: Get to know MY NU WAYS! Team—our mission, what drives us, and the passion behind our ideas. Let’s see if we’re a perfect fit!
That’s exactly what your Knowledge & Skills, packaged into Digital Products, can do for you!
ABOUT US
Imagine Earning More and More—While Working Less and Less!
That’s exactly what your Knowledge & Skills, packaged into Digital Products, can do for you!
About us
Stagnant Income?
Constantly Trading Time for Money?
Every business hits a plateau—you can’t sell to the same people forever. Finding new clients is exhausting, and scaling feels impossible without working more. Stuck in a 9-to-5 and want extra cash without extra work? You’re not alone!
Time for a new approach!
Imagine a 24/7 sales & marketing team hustling for you on—bringing in fresh leads and extra income while you’re playing with the kids, travelling the world, or finally having the time to work on that passion project you’ve been putting off.
That’s what a passive income system can do for you!
Don’t just take our word for it—see what others have achieved with out help!
In just two months, I built an automated funnel that attracts clients and sells my 'Diapering Made Easy' Course and 'Thriving Together: Navigating Postpartum as a Family' Course on autopilot—with more courses and fewer 1:1s to come, unlocking more income and financial freedom.
Before, I worked harder than in my 9-to-5, constantly showing up to make sales. With MY NU WAYS! strategies and automated sales systems, my courses now sell on autopilot, allowing me to reduce 1:1 coaching and to leave my employed job.
And with motherhood ahead, having more time has never been more important. Now, my business works for me—not the other way around!
About us
Stagnant Income?
Constantly Trading Time for Money?
Every business hits a plateau—you can’t sell to the same people forever. Finding new clients is exhausting, and scaling feels impossible without working more. Stuck in a 9-to-5 and want extra cash without extra work? You’re not alone!
Time for a new approach!
Imagine a 24/7 sales & marketing team hustling for you on—bringing in fresh leads and extra income while you’re playing with the kids, travelling the world, or finally having the time to work on that passion project you’ve been putting off.
That’s what a passive income system can do for you!
Don’t just take our word for it—see what others have achieved with out help! ⤵️
In just two months, I built an automated funnel that attracts clients and sells my 'Diapering Made Easy' Course and 'Thriving Together: Navigating Postpartum as a Family' Course on autopilot—with more courses and fewer 1:1s to come, unlocking more income and financial freedom.
Before, I worked harder than in my 9-to-5, constantly showing up to make sales. With MY NU WAYS! strategies and automated sales systems, my courses now sell on autopilot, allowing me to reduce 1:1 coaching and to leave my employed job.
And with motherhood ahead, having more time has never been more important. Now, my business works for me—not the other way around!
About us
Hold Up… ! Are You Actually in the Right Place?
- Are you a Business owner, Freelancer, Coach, Consultant, or 9-to-5 Expert dreaming of earning reliably—even when you're off the clock??
- Got skills, expertise, or a passion people actually want?
- Feel like the best-kept secret and ready to be seen?
- Know passive income is the move—but still stuck on the sidelines?
- Craving a proven system that builds sustainable income (without the burnout)?
If you're nodding along… guess what? You just found your people! 🎊
Hold Up… ! Are You Actually in the Right Place?
- Are you a Business owner, Freelancer, Coach, Consultant, or 9-to-5 Expert dreaming of earning reliably—even when you're off the clock??
- Got skills, expertise, or a passion people actually want?
- Feel like the best-kept secret and ready to be seen?
- Know passive income is the move—but still stuck on the sidelines?
- Craving a proven system that builds sustainable income (without the burnout)?
If you're nodding along… guess what? You just found your people! 🎊
About us
Our Journey to Passive Income & Automated Sales Mastery 🚀
About us
Our Journey to Passive Income & Automated Sales Mastery 🚀
''We don't want to work like that anymore!'
Let's rewind to 2014.
Feeling burned out from the corporate grind, we each crafted a plan to become location-independent and self-employed, reclaiming our time.
Melanie was a world-travelling Business Transformation Leader and Lean Process Optimization Expert at a major pharmaceutical company. She and her global teams were specialized in converting manual processes into digital, automated ones while also managing the organizational changes that affected both people and entire functions.
Katrin, on the other hand, was a Leadership Trainer and HR Business Partner for large corporations. She focused on helping leaders develop essential skills, attract and retain talent, and navigate complex HR challenges.
2000 - 2014The Beginning
''Why not blaze new trails and grab opportunities by the horns?''
There must be more ....
Melanie dives into a fresh role in digital business transformation and operational excellence consultancy, starts investing in real estate, and enrolls in a two-year business coach training.
Katrin switches gears, too, and undertakes mediator training.
As natural explorers, we thrive on discovering, learning, and driving change.
Yet, something still feels off...
2015 - 2017The Transition
''We crave the freedom to live life on our own terms.''
We want to live even more freely.
So, we dive into side gigs alongside our jobs.
Melanie launches an interior design venture, becomes a career and business coach, delivers change management lectures, and picks up golf and yoga.
Katrin starts offering legal consulting and explores network marketing opportunities.
2018 - 2020The First Biz Steps
''We are Online Business Owners!'
We're evolving.
We took the leap—Melanie full-time, Katrin part-time—launching our own online businesses.
Melanie founded iMellan GmbH, creating MY NU WAYS! as a trademark, a suite of digital programs, change and automation strategies. Katrin launched Caldeweil Consulting, helping professionals elevate their leadership skills.
By leveraging smart social media strategies, we turned our expertise into thriving online businesses. Now, we’re here to help others do the same. 🚀
2020 - 2022The Leap
''We wonder: Are we on the right path?'
Burnout, Breakthrough & A Twist of Fate.
By early 2023, we were both stuck—grinding 60+ hours a week, despite leaving corporate for freedom. Oops! 🥵
High-ticket sales, nonstop content, live coaching… yet still trapped trading time for money. Then came the wake-up call—burnout wasn’t the dream.
So we made the bold move: digital products, automated sales, and paid ads. And just weeks after making the same decision—boom! Our paths crossed. 🚀
Beginning of 2023💥 The Reality Check
''We walk NU WAYS together!'
From Solo Hustles to a Unified Powerhouse.
We met while transforming our businesses to focus on passive income through mini-digital products—quickly becoming trusted allies, exchanging insights, and fueling each other’s growth.
By 2023-2024, our smart automated sales funnels skyrocketed both income and email subscribers, igniting our passion to help others do the same.
This led to the creation of the ONE strategy, designed for international clients in English and German-speaking markets.
By the end of 2024, joining forces was the obvious next step. Since February 2025, we proudly operate as one unified company—stronger, smarter, and ready to help you scale. 🚀
2023 - TodayOur NU WAYS
Five Years In, One Truth:
The Right Strategy = Passive Income & Freedom!
About us
About us Ueber Uns Über Uns
Yes, it's all about the Strategy!
We realized we cracked the code in passive sales funnels and business automation since we earned €17,000 during a vacation—without lifting a finger.
These ”Strategies’ won’t work:
- Following advice from so-called online business or e-commerce "gurus" on passive sales funnels (it's a whole different ball game!).
- Randomly creating a digital product, wasting time and money (because you realize no one wants it!)
- Believing some random free tools will do the 'automation' job
- Thinking you can put in minimal effort for a week or two and then rake in cash (despite what social media tell you).
- Relying on hope and optimism that someone will save you.
To save you years of trial and error: Leverage our proven strategy!
Five Years In, One Truth:
The Right Strategy = Passive Income & Freedom!
About us Über uns
About us Ueber Uns Über Uns
Yes, it's all about the Strategy!
We realized we cracked the code in passive sales funnels and business automation since we earned €17,000 during a vacation—without lifting a finger.
These ”Strategies’ won’t work:
- Following advice from so-called online business or e-commerce "gurus" on passive sales funnels (it's a whole different ball game!).
- Randomly creating a digital product, wasting time and money (because you realize no one wants it!)
- Believing some random free tools will do the 'automation' job
- Thinking you can put in minimal effort for a week or two and then rake in cash (despite what social media tell you).
- Relying on hope and optimism that someone will save you.
To save you years of trial and error: Leverage our proven strategy!
Turn Your Expertise into sustainable Passive Income - The Smart Way!
Learn our MY NU WAYS Mini Product - Maxi Passive Profit Blueprint for long-term success.
About us Ueber Uns Über Uns
Phase 1
STRATEGY
Craft your first digital product(s) with a game plan, map out your personal passive income success strategy, and strategically kickstart your first sales, email list and community!
Phase 2
INCOME
Build unstoppable passive income funnels, automate your 24/7 sales & marketing, expand your digital product empire—and watch the cash flow roll in!
Phase 3
SCALE
With your solid foundation in place, it’s time to scale your income—so you can reclaim your time, your freedom, and your life!
PASSIVE INCOME, MADE EASY!
Sell your knowledge and expertise – not your time! Start here! ⬇️
Our Passive Income Business Blueprint is for everyone seeking to scale their income, escape the time trap, and secure their financial independence—without the constant grind or money worries.
🔥 It’s your shortcut booster to earning smart, not just working harder! Turn your knowledge and expertise into digital products that sell on autopilot. 💡 Create once, earn forever!
Turn Your Expertise into sustainable Passive Income - The Smart Way!
Learn our MY NU WAYS Mini Product - Maxi Passive Profit Blueprint for long-term success.
About us Ueber Uns Über Uns
Phase 1
STRATEGY
Craft your first digital product(s) with a game plan, map out your personal passive income success strategy, and strategically kickstart your first sales, email list and community!
Phase 2
INCOME
Build unstoppable passive income funnels, automate your 24/7 sales & marketing, expand your digital product empire—and watch the cash flow roll in!
Phase 3
SCALE
With your solid foundation in place, it’s time to scale your income—so you can reclaim your time, your freedom, and your life!
PASSIVE INCOME, MADE EASY!
Sell your knowledge and expertise – not your time! Start here! ⬇️
Our Passive Income Business Blueprint is for everyone seeking to scale their income, escape the time trap, and secure their financial independence—without the constant grind or money worries.
🔥 It’s your shortcut booster to earning smart, not just working harder! Turn your knowledge and expertise into digital products that sell on autopilot. 💡 Create once, earn long-term!
Are we vibing on this Passive Income Game?
About us Ueber Uns Über Uns
If you're here, you can probably feel it—we’re obsessed with building Passive income through digital products! But why?
- Because relying on ONE income stream is risky—whether it’s your job, client work, or an offline business. A single setback can shake your entire financial stability.
- Because without a digital business strategy and automation, hitting five- or six-figure earnings is an uphill battle.
But let’s be real—we’re not here to sell you fairy tales or ‘get-rich-quick’ nonsense. And no, we won’t tell you that passive income is the only thing you need to feel financially secure or work less.
We’ll show you what actually works—step by step, real-world tested.
💡 Done trading time for money? It’s time for financial freedom and security—starting now! ⬇️
Are we vibing on this Passive Income Game?
About us Ueber Uns Über Uns
If you're here, you can probably feel it—we’re obsessed with building Passive income through digital products! But why?
- Because relying on ONE income stream is risky—whether it’s your job, client work, or an offline business. A single setback can shake your entire financial stability.
- Because without a digital business strategy and automation, hitting five- or six-figure earnings is an uphill battle.
But let’s be real—we’re not here to sell you fairy tales or ‘get-rich-quick’ nonsense. And no, we won’t tell you that passive income is the only thing you need to feel financially secure or work less.
We’ll show you what actually works—step by step, real-world tested.
💡 Done trading time for money? It’s time for financial freedom and security—starting now! ⬇️
