About MY NU WAYS! Digital Business consulting
Online courses to turn real-world expertise into digital income — with clear structure, calm guidance, and systems that work in real life.
Clarity Before Action. Always.
Orientation, structure, and systems that respect real life.
About MY NU WAYS
Clarity Before Action. Always.
Orientation, structure, and systems that respect real life.
Online Courses
Why We Exist
MY NU WAYS exists because many experts are surrounded by solutions, but rarely supported in making a real decision.
The digital business space caters to quick-result demands and encourages collecting tactics — tools, funnels, content, automation — without assessing the whole system. What follows is fragmented execution.
Our work starts earlier. We help experts decide what should exist digitally and what should not — before anything is built. Digital systems only work when chosen deliberately and designed as a whole, with results measured in time saved and income earned.
MY NU WAYS replaces accumulated, fragmented action with decisions that hold.
Why We Exist
MY NU WAYS exists because many experts are surrounded by solutions, but rarely supported in making a real decision.
The digital business space caters to quick-result demands and encourages collecting tactics — tools, funnels, content, automation — without assessing the whole system. What follows is fragmented execution.
Our work starts earlier. We help experts decide what should exist digitally and what should not — before anything is built. Digital systems only work when chosen deliberately and designed as a whole, with results measured in time saved and income earned.
MY NU WAYS replaces accumulated, fragmented action with decisions that hold.
Online Courses
A Business Model That Fits Real Life
MY NU WAYS was built from a clear decision: expertise should create freedom — not constant output, growing teams, or ongoing energy drain.
After decades of leading large, international teams, Melanie had no interest in building another company dependent on employees, coordination, and supervision — or one that required her constant knowledge and energy. She chose a lean, digitalised structure by design: time-efficient, focused, and sustainable.
Instead of teams and layers, this business is supported by a deliberately built interface: AI systems, automation, and digital assistants that take over repetitive, operational, and structural work. Not as replacements for judgment — but as tools that protect focus, energy, and time.
This is the phase MY NU WAYS is built for: translating experience into structures that work quietly, reliably, and on your terms.
A Business Model That Fits Real Life
MY NU WAYS was built from a clear decision: expertise should create freedom — not constant output, growing teams, or ongoing energy drain.
After decades of leading large, international teams, Melanie chose a lean, digital structure by design — focused, time-efficient, and sustainable.
Instead of teams and layers, the business is supported by a deliberate interface: AI systems, automation, and digital assistants that handle repetitive work — protecting focus, energy, and time.
MY NU WAYS translates experience into structures that work quietly and on your terms.
Online Courses
Who's Behind MY NU WAYS
MY NU WAYS is led by Melanie Wild-Schleiffelder — a digital business transformation lead shaped by decades of building and leading complex systems and implementation teams.
After many years of responsibility, large-scale transformation work, and international leadership, Melanie chose to work and live differently. Not to do less meaningful work — but to spend her time where it matters most: with family, in creative focus, and with the freedom to move, travel, and live beyond constant business demands.
This is why MY NU WAYS is built the way it is. Lean by design. Structured for clarity. Supported by automated systems and AI that carry expertise forward without requiring permanent presence.
Today, Melanie helps experts worldwide make the same kind of deliberate decisions — so their business supports life, not the other way around.
Who's Behind MY NU WAYS
MY NU WAYS is led by Melanie Wild-Schleiffelder, a digital business transformation lead shaped by decades of building and leading complex systems and implementation teams.
After years of responsibility and large-scale transformation work, Melanie chose a different way of working and living — one that leaves space for family, creativity, and life beyond constant business demands.
This is why MY NU WAYS is built lean and deliberate: structured, automated systems and AI that carry expertise forward without requiring permanent presence.
Today, Melanie helps experts worldwide make the same kind of decisions — so their business supports life, not the other way around.
Online Courses
Melanie’s Journey
about
Choosing a NU WAY for Herself
The Beginning
“I don’t want to work like this anymore.”

By 2014, years of corporate responsibility had taken their toll. Long hours, constant pressure, and the sense of always being available left little room for life beyond work. The desire for more freedom, independence, and time became impossible to ignore.
During this time, Melanie led global transformation teams within an international pharma company — translating manual processes into digital systems and guiding entire departments through complex change initiatives.
The Transition
There had to be another way.

Melanie changed industries and stepped into full-time digital business transformation consulting, working with a global mobile network builder. Alongside this, she began investing in real estate and completed a two-year systemic business coach training, working with coaching clients to refine her skills. Exploration, learning, and building became central — yet despite the progress, something still felt misaligned.
The work was meaningful, but the structure was not yet sustainable.
First Business Experiments
Freedom needed structure.

Alongside her global, full-time consulting work, Melanie explored additional ventures: interior design projects, career and business coaching, and lecturing on change management. These years brought growth, creativity, and insight — but also a clear realization: flexibility without structure still leads back to time-for-money.
The Leap
Becoming a Business Owner

The business worked — but it also revealed a familiar pattern: constant presence, manual delivery, and growing demands on time and energy.
The Reality Check
Freedom shouldn't feel like burn-out

Despite leaving corporate life behind, the workload had quietly returned. High-touch 1:1 services, constant social media content, and live group delivery once again tied income to presence.
Burnout became the signal to stop and reassess — not the work itself, but the structure behind it.
Choosing a NU WAY
Designing a business that supports life

MY NU WAYS evolved into what it is today: a lean, decision-first digital business built around clarity, structure, and deliberate systems. Expertise is carried through digital products, automation, and AI-supported workflows — without constant supervision or presence.
This phase is not about scaling faster, but about building structures that last. Quietly. Reliably. And in a way that leaves room for life beyond the business.
DIGITAL INCOME & KNOWLEDGE-BASED DIGITAL PRODUCTS — STRUCTURED, REALISTIC, DOABLE.
Melanie's Journey
Choosing NU WAYS Herself
The Beginning
“I don’t want to work like this anymore.”

By 2014, years of corporate responsibility had taken their toll. Long hours, constant pressure, and the sense of always being available left little room for life beyond work. The desire for more freedom, independence, and time became impossible to ignore.
During this time, Melanie led global transformation teams within an international pharma company — translating manual processes into digital systems and guiding entire departments through complex change initiatives.
The Transition
There had to be another way.

Melanie changed industries and stepped into full-time digital business transformation consulting, working with a global mobile network builder. Alongside this, she began investing in real estate and completed a two-year systemic business coach training, working with coaching clients to refine her skills. Exploration, learning, and building became central — yet despite the progress, something still felt misaligned.
The work was meaningful, but the structure was not yet sustainable.
First Business Experiments
Freedom needed structure.

Alongside her global, full-time consulting work, Melanie explored additional ventures: interior design projects, career and business coaching, and lecturing on change management. These years brought growth, creativity, and insight — but also a clear realization: flexibility without structure still leads back to time-for-money.
The Leap
Becoming a Business Owner
Melanie left her corporate job and founded iMellan GmbH and built MY NU WAYS — a platform for digital programs, structured change work, and automation. For the first time, expertise was deliberately translated into digital formats.
The business worked — but it also revealed a familiar pattern: constant presence, manual delivery, and growing demands on time and energy.The Reality Check
Freedom shouldn't feel like burn-out

Despite leaving corporate life behind, the workload had quietly returned. High-touch 1:1 services, constant social media content, and live group delivery once again tied income to presence.
Burnout became the signal to stop and reassess — not the work itself, but the structure behind it.
Choosing a NU WAY
Designing a business that supports life

MY NU WAYS evolved into what it is today: a lean, decision-first digital business built around clarity, structure, and deliberate systems. Expertise is carried through digital products, automation, and AI-supported workflows — without constant supervision or presence.
This phase is not about scaling faster, but about building structures that last. Quietly. Reliably. And in a way that leaves room for life beyond the business.





