Build a simple funnel to sell digital products automatically. Small, expert-led funnels convert even without big tech or huge audiences.
Why Sales Funnels Feel Complicated (But Shouldn’t)
Let’s be honest.
For most experts and service providers, the word funnel brings more confusion than clarity. It sounds like a complex system built for tech-savvy marketers or influencers — not for people offering real services and personalized expertise.
You might have thought:
How would a funnel even work for my kind of business?
My clients only buy after getting to know me. Funnels feel too pushy.
I don’t have time (or the tech skills) to build one anyway.
If that’s you, you’re not alone.
Most professionals trying to transition into digital income feel the same.
The truth? A good funnel doesn’t push. It guides.
Your client should never feel like they’re being moved along a “sales path.” Instead, they should experience natural, logical next steps — and come to the conclusion themselves that your solution is what they need.
That’s not salesy. That’s support.
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What a Simple Funnel Really Is
Most online advice makes funnels seem like a giant machine with 50 moving parts.
But a simple, first funnel has only three core elements:
Attract: A lead magnet or free resource — or a tiny paid offer — that solves a pressing problem your audience faces.
Nurture: Automated emails or content that provide value and address common questions or concerns.
Offer: A digital product that solves a specific need — often a low-ticket offer that introduces clients to your expertise.
That’s it.
✔ No complicated tech.
✔ No expensive software.
✔ No huge audience required.
It’s not about creating a “trap.” It’s about creating a decision support system for potential customers who are already looking for solutions.
And the best part?
✔ Funnels can be adapted to any industry — whether you’re a consultant, trainer, wellness professional, service provider, or creative expert.
✔ A well-designed funnel creates not just one purchase, but many. Customers stay engaged and often return for additional products or premium services once they trust your expertise.
✔ Eventually, your simple funnel can become an evergreen funnel — running automatically and bringing in sales without needing constant updates or daily marketing.
It’s not about chasing new clients constantly. It’s about serving your ideal clients in a smarter, scalable way.
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How a Simple Funnel Leads to Premium Offers (Without Cannibalizing Your 1:1 Work)
One of the biggest fears experts and service providers have is this: If I sell small digital products, won’t people stop booking my premium services?
Let’s clear this up.
A funnel isn’t designed to replace your highest-value offers. It’s designed to prepare more of the right clients to be ready for them.
Here’s how:
Lower-commitment products help new customers experience your expertise without risk.
As they get small wins and trust your process, they naturally want more advanced solutions.
Your funnel introduces those next-step offers — whether that’s a full online course, group program, or a high-end 1:1 package.
This approach doesn’t “steal” premium sales. It actually increases them — because clients feel more confident and ready to invest when the time comes.
Once your evergreen funnel is running, new leads are guided through this process automatically. You’re no longer stuck spending hours on discovery calls or answering the same questions over and over.
Your funnel becomes the bridge between small wins and big transformations.
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Why You Don’t Need Fancy Tech or Big Audiences
Most beginner funnel advice sounds like this:
“Get a complex funnel builder.”
“Hire a tech team.”
“You’ll need thousands of social media followers.”
That’s not how sustainable funnels start.
Many successful experts — including MY NU WAYS clients — launch their first funnels with:
✔ A simple website or drag-and-drop page builder
✔ An email marketing tool with basic automation
✔ Simple payment links
✔ A small but engaged audience
It’s not about the tech.
It’s about the strategy — specifically, how to break down your expertise into smaller, actionable steps that meet clients where they are.
Think of it like:
Laying stepping stones across a stream.
Each small offer helps the client take a confident step forward — without fear of falling in.
Your funnel doesn’t push. It lays out a clear path.
And once built, it requires minimal maintenance. That’s what makes it the foundation of an evergreen funnel.
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Step-by-Step: What Your First Simple Funnel Could Look Like
1️⃣ Attract — Lead Magnet or Tiny Offer
A small freebie or tiny paid offer (€7 to €19) that solves an immediate problem.
2️⃣ Nurture — Automated Follow-Up Emails
A sequence of 3 to 5 emails that educate, answer objections, and softly introduce your first paid product.
3️⃣ Offer — First Paid Digital Product
A low-ticket solution (€17 to €97) like a workshop, toolkit, or mini-course.
4️⃣ Guide to the Next Step — Higher-Value Offer
Once customers buy, introduce higher-value options like full courses, group programs, or consulting.
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Real-Life Example: How Veronika Built Her First Funnel
MY NU WAYS client Veronika Hilger, a postpartum care expert, followed this exact approach.
She offered a free guide and tiny paid resources, nurtured new leads with email tips, and introduced small paid products.
Within two months, her funnel was live.
Within three months, she was attracting consistent leads and building a waitlist.
Today, she’s growing a sustainable online income — while staying true to her mission.
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A Funnel Is a Decision-Support System — Not a Sales Trap
Your clients aren’t prey. They’re people looking for solutions.
A good funnel:
✔ Answers natural questions
✔ Provides small wins before any sale
✔ Helps buyers feel empowered to take the next step
Your funnel should feel like a helpful tour guide — not a pushy salesperson.
What to Do First: Your Action Plan
Step 1: Identify a small, common problem your clients face.
Step 2: Create a lead magnet or tiny offer.
Step 3: Write 3 to 5 follow-up emails.
Step 4: Launch a small paid product.
Step 5: Watch, learn, tweak — and grow.
FAQs - About Funnels
What is a simple sales funnel?
A series of steps that guide potential customers from first contact to purchase, focusing on education and support.
Can a funnel work without a big audience?
Yes. Many successful funnels work with small but engaged audiences.
Do I need expensive software?
No. Simple, affordable tools are enough to start.
Will a funnel feel pushy?
Not if it’s built correctly. It should feel like a natural progression.
How long does it take to build?
Most can build their first funnel in 2 to 8 weeks.
Your Next Step
👉 Use the AI Digital Product Express Builder.
👉 Create your first offer with the Passive Income Starter Kit.
👉 Get personalized support with 1:1 Consulting & Mentoring.
👉 See more Client Success Stories.
👉 Meet the MY NU WAYS Team — About Us.
Your evergreen funnel isn’t just a tool. It’s the bridge to sustainable income and more freedom.
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