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Care service provider to digital Entrepreneur: Veronika’s real journey to passive income — turning caregiving into online business success.
When Loving Your Work Isn’t Enough
Today, we want to introduce one of our inspiring clients, Veronika Hilger, and share her remarkable transformation story. Her journey is a testament to what’s possible when passion meets smart systems and the right support.
Veronika loved her work. She wasn’t just a postpartum care worker. She was the calm in the storm for new mothers and their families. The steady hands that cradled newborns and comforted exhausted families. She walked into homes where the air was heavy with worry — and left behind relief and reassurance.
But there was a catch.
Her income was capped by health insurance limits. Her days were dictated by a never-ending calendar of appointments. If she didn’t work, she didn’t earn. And the emotional weight she carried? That was never part of the paycheck.
Veronika wasn’t looking to escape her work. She wanted to keep serving families — without burning out. She wanted rest without guilt. She wanted her care to reach further than her two hands could stretch.
That’s when she realized: Love isn’t a business model. But systems? Systems could give her freedom.
Mütterpflege Veronika Hilger care service provider digital entrepreneur from care service provider to digital entrepreneur build passive income online, knowledge-based business, stop trading time for money, create digital products, financial freedom for caregivers
The Turning Point: Seeing a New Possibility
At a networking event, Veronika met us — Melanie and Katrin (learn more about us). She wasn’t seeking a miracle. But she was curious.
We — the MY NU WAYS Team (Melanie & Katrin) — didn’t promise instant riches. We didn’t tell her to post daily videos or become an influencer. Instead, we offered a roadmap: The MY NU WAYS Blueprint. Learn more about us.
A way to turn knowledge into income. A way to stop trading hours for euros. A way to keep helping — but sustainably.
Within three weeks, Veronika made a choice. By January 2nd, 2025, she took her first steps toward digital entrepreneurship.
Mütterpflege Veronika Hilger care service provider digital entrepreneur from care service provider to digital entrepreneur build passive income online, knowledge-based business, stop trading time for money, create digital products, financial freedom for caregivers
From Overwhelmed to Online: Building the First Funnel
In just two months, Veronika followed the step-by-step MY NU WAYS system using the Passive Income Starter Kit and the AI Digital Product Express Builder. She made full use of all the materials, templates, automation tools, and scripts included in both programs.
She didn’t start with a massive course or an expensive launch. Instead:- She created a simple lead magnet tailored to expecting moms and dads — including her Survival Tips for New Moms and Dad’s Diapering Guide, offering practical solutions to everyday parenting challenges.
- She built a funnel that automatically nurtured those leads.
- She crafted a mini-offer addressing a key problem — developing her Baby Care Online Course and Postpartum Recovery Course to empower new parents with practical solutions and emotional support.
- She rebranded from Mütterpflege Veronika Hilger to BE GOOD TOGETHER – Veronika Hilger Mütterpflege (see her new brand).
“It felt like teaching a child to ride a bike. At first, I held the seat steady. But soon, the business began moving on its own.”
By the end of two months:
- Her lead magnet was consistently attracting ideal clients.
- Her email list and waiting list for new online courses grew steadily.
- Inquiries for personal support increased.
- Her funnel delivered offers automatically, allowing her to stay engaged without constant manual work.
- She promoted her lead magnet and tiny offers on social media, leading to more leads, collaborations, and a growing presence.
Mütterpflege Veronika Hilger care service provider digital entrepreneur from care service provider to digital entrepreneur build passive income online, knowledge-based business, stop trading time for money, create digital products, financial freedom for caregivers
Why Veronika’s Story Matters (And Could Be Yours Too)
Your mission doesn’t have to be sacrificed to create change.
Veronika’s dedication to caring for families stayed at the heart of her work. Yet like many service providers, she struggled with profitability — not because of a lack of skill or demand, but because hidden costs like travel, admin, client acquisition, and ongoing training consumed both time and income.
On top of that, the caregiving and social services industries are often constrained by low hourly rates set by health insurance or public funding, making it difficult to charge what the service is truly worth. Many clients also could not afford to pay privately for these essential services.
Despite investing in multiple advanced certifications and continuous education, the financial return never matched her level of expertise and dedication. She often wondered whether it would be wiser to quit and take a salaried job instead.
Many service providers also fear that going digital means “losing touch.” They believe clients only want in-person care or worry that automation might feel cold or impersonal.
But the truth? Your clients want flexibility. They want access to your wisdom — even when you can’t be physically present. And they’re willing to pay for solutions that meet them where they are.
Just like Veronika’s audience did.
Mütterpflege Veronika Hilger care service provider digital entrepreneur from care service provider to digital entrepreneur build passive income online, knowledge-based business, stop trading time for money, create digital products, financial freedom for caregivers
Building Passive Income Without Hype
Veronika’s income didn’t magically appear. But her results came faster than she expected.
She used:
The Passive Income Starter Kit to design her first offer
The AI Digital Product Builder for structure
MY NU WAYS 1:1 Consulting for personalized strategy and scaling
Within two months: her first basic funnel was live. Within three months: she had consistent new leads. Her goal? Reduce 1:1 work by the end of 2025 — while her income continues to grow online.
Mütterpflege Veronika Hilger care service provider digital entrepreneur from care service provider to digital entrepreneur build passive income online, knowledge-based business, stop trading time for money, create digital products, financial freedom for caregivers
From Caregiver to Entrepreneur: A Mindset Shift
The biggest change wasn’t technical. It wasn’t the funnel or the email list. It was how Veronika began to think.
For the first time, she understood:
That systems create freedom
That passive income isn’t passive at first — but becomes reliable over time
That financial independence is possible, even for caregivers
That reinvesting in tools and learning leads to exponential growth
That changing your business model doesn’t make you a traitor to your mission — it makes you sustainable.
And most importantly, she began to see new opportunities along the way. Opportunities to shape a life where her work, her income, and her well-being could finally align. A future where flexibility and purpose could go hand in hand.
Mütterpflege Veronika Hilger care service provider digital entrepreneur from care service provider to digital entrepreneur build passive income online, knowledge-based business, stop trading time for money, create digital products, financial freedom for caregivers
If Veronika Can Do It, So Can You
Veronika’s path wasn’t without doubts.
“I’m overwhelmed by all these details. Can you just tell me what to focus on first?” “Oh my gosh, this live webinar makes me so nervous.” “I had no idea SEO was so important.” “Wait… is that net or gross pricing?” “Really… YouTube? Well, okay, I’ll give it a try.” “Why are all these other postpartum care providers following me now? Is my content attracting the wrong people?” “Gosh, I have so many 1:1s lined up in the next 4 weeks — how can I possibly find time to finish my online courses?”
These weren’t just random fears. They were natural, honest reactions to stepping into the unknown.
But with every question, Veronika chose to stay curious. With every worry, she chose action over avoidance.
She soon realized: most fears fade once you focus on the right next step — and have a clear path forward.
If you have knowledge that helps others, you already have what you need. What you need next is structure, support, and the willingness to start small and grow steadily.
Mütterpflege Veronika Hilger care service provider digital entrepreneur from care service provider to digital entrepreneur build passive income online, knowledge-based business, stop trading time for money, create digital products, financial freedom for caregivers
Real Passive Income, Real Systems
Even Business News Daily acknowledges that while passive income takes effort upfront, it’s a smart path to long-term security.
Entrepreneur.com explains how service providers can successfully transition to scalable online models without losing the personal connection that built their client base.
And Kajabi shares real success stories from professionals who turned hands-on services into thriving digital products — much like Veronika.
Mütterpflege Veronika Hilger care service provider digital entrepreneur from care service provider to digital entrepreneur build passive income online, knowledge-based business, stop trading time for money, create digital products, financial freedom for caregivers
FAQ: Veronika’s Journey and Yours
Can I really turn my hands-on service into a digital offer? Yes. Start with one solution your clients need. Veronika began with a simple lead magnet.
What if I’m not tech-savvy? You don’t have to be. Tools like the AI Digital Product Builder are made for beginners.
How long before I see results? Some see leads in weeks. Veronika’s first funnel took two months to launch.
Will my clients accept digital offers? Yes — especially when they value your expertise and want more flexible access.
What’s the first step? Take the Product Idea Quiz to identify your best starting point.
Ready to Start Your Own Journey?
If you’re ready to stop trading time for money… If you want to serve more people without burning out… If you believe your knowledge deserves to work for you, not just your calendar…
Your next step is simple:
And see what’s possible — just like Veronika did.
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