ABOUT US
Imagine Earning More and More—While Working Less and Less!
About us: Get to know MY NU WAYS! Team—our mission, what drives us, and the passion behind our ideas. Let’s see if we’re a perfect fit!
That’s exactly what your Knowledge & Skills, packaged into Digital Products, can do for you!
ABOUT US
Imagine Earning More and More—While Working Less and Less!
That’s exactly what your Knowledge & Skills, packaged into Digital Products, can do for you!


About us
Stagnant Income?
Still Trading Time for Money?
Every business hits a plateau — you can’t sell to the same people forever. Showing up non-stop is draining, and more income feels impossible without more hours.
Now picture a 24/7 system on autopilot — bringing leads, expanding your reach, and earning while you live your life.
That’s the power of an automated passive income system: freedom without the health cost — and income that finally lets you breathe.
Real people. Real results. See for yourself.⬇️

About us
Stagnant Income?
Still Trading Time for Money?
Every business hits a plateau — you can’t sell to the same people forever. Showing up non-stop is draining, and more income feels impossible without more hours.
Now picture a 24/7 system on autopilot — bringing leads, expanding your reach, and earning while you live your life.
That’s the power of an automated passive income system: freedom without the health cost — and income that finally lets you breathe.
Real people. Real results. See for yourself. ⤵️
About us

Hold Up… ! Are You In The Right Place?
- Business owner, freelancer, coach, consultant — or 9-to-5 expert dreaming of income that flows even when you’re off the clock?
- Got skills or passions people actually want?
- Know online passive income is the way, but still stuck on the sidelines?
- Know passive income is the move—but still stuck on the sidelines?
- Craving a system that builds income without burnout?
If you’re nodding along… you just found your people! 🎊
Hold Up… ! Are You In The Right Place?
- Business owner, freelancer, coach, consultant — or 9-to-5 expert dreaming of income that flows even when you’re off the clock?
- Got skills or passions people actually want?
- Tired of being the best-kept secret?
- Know passive income is the way, but still stuck on the sidelines?
- Craving a system that builds income without burnout?
If you’re nodding along… you just found your people! 🎊

About us
Our Journey — From Trading Time to Automated Passive Income 🚀
About us
Our Journey — From Trading Time to Automated Passive Income 🚀
'We just don’t want to work like this anymore!'
By 2014, we were burned out from the corporate hamster wheel and said: enough! We wanted freedom — independence, location-flexibility, and time for life again.
Melanie was leading global transformation teams and projects in a pharma giant — turning manual processes into digital, automated systems and guiding entire departments through change.
Katrin was shaping leaders and steering HR in international corporations — training executives, attracting top talent, and keeping teams strong in complex environments.
The Beginning
''Why not blaze new trails and grab opportunities by the horns?''
There must be more ....
Melanie stepped into digital business transformation consulting, invested in real estate, and completed a two-year business coach training.
Katrin shifted gears with professional mediator training.
We thrived on exploring, learning, and driving change.
Yet something still felt off…
The Transition
''We crave the freedom to live life on our own terms.''
We wanted life to feel even freer, so we dove into side gigs alongside our jobs.
Melanie launched an interior design venture, coached careers and businesses, lectured on change management — all while discovering golf and yoga.
Katrin began legal consulting and tested her hand at network marketing.
The First Biz Steps
''We are Business Owners!'
We took the leap: Melanie full-time, Katrin part-time — stepping into entrepreneurship.
Melanie founded iMellan GmbH and built MY NU WAYS! — a brand for digital programs, change strategies, and automation.
Katrin launched Caldewei Consulting, guiding professionals to elevate their leadership.
With smart social media and proven systems, we turned our expertise into thriving online businesses.
The Leap
''We wonder: Are we on the right path?'
Another Burnout, Breakthrough & a Twist of Fate
By early 2023, we were stuck again — grinding 60+ hours a week, even after leaving corporate for freedom. Oops! 🥵
High-ticket sales, endless content, live coaching… yet still trapped in time-for-money. Burnout was the wake-up call.
So we made the bold move: digital products, automated sales, and paid ads. And just weeks after making the same decision — boom, our paths crossed. 🚀
💥 The Reality Check
''We walk NU WAYS together!'
From Solo Hustles to a Unified Powerhouse.
We met while breaking free from time-for-money hustles, turning our know-how into mini-digital products and passive income. What started as swapping ideas quickly turned into fueling each other’s growth.
By the end of 2023, it was already clear we’d join forces. Our automated funnels were scaling income and subscribers — and proving freedom comes from working smarter, not harder.
So we built the ONE strategy for international professionals in English and German markets. And since February 2025, we’ve been officially one powerhouse company — ready to help you scale without burning out. 🚀
Our NU WAYS
Five Years In, One Truth:
The Right Strategy = Passive Income & Freedom!
About us

About us Ueber Uns Über Uns
Yes, it’s all about the strategy. 💎
We cracked the code on passive funnels and automation when we made €17,000 on vacation — without lifting a finger.
👉🏻 Here’s what doesn’t work:
- Copying “gurus” who’ve never built real business & sales automation (it's a whole different ball game!).
- Randomly creating digital products no one buys.
- Believing free tools can run full automation.
- Thinking a week of effort equals lifetime cash.
- Hoping someone else will save your business.
🙌 What does work? Our proven strategy that saves you years of trial and error — and finally puts your income on autopilot.
Five Years In, One Truth:
The Right Strategy = Passive Income & Freedom!
About us Über uns
About us Ueber Uns Über Uns
Yes, it’s all about the strategy. 💎
We cracked the code on passive funnels and automation when we made €17,000 on vacation — without lifting a finger.
👉🏻 Here’s what doesn’t work:
- Copying “gurus” who’ve never built real funnels.
- Randomly creating digital products no one buys.
- Believing free tools can run full automation.
- Thinking a week of effort equals lifetime cash.
- Hoping someone else will save your business.
🙌 What does work? Our proven strategy that saves you years of trial and error — and finally puts your income on autopilot.

Turn Your Expertise into Sustainable Passive Income- The Smart Way!
Discover the MY NU WAYS Blueprint — your path to sustainable passive income and long-term freedom.
About us Ueber Uns Über Uns
Phase 1
PRODUCT STRATEGY
From idea to lucrative product: map your sales path and transform your know-how into digital products.
Phase 2
SALES AUTOMATION
From products to systems: set up 24/7 automation that attracts clients and generates steady income.
Phase 3
SCALE INCOME
From systems to passive income: build lasting income streams that grow without you.

PASSIVE INCOME: MADE SIMPLE. MADE DOABLE.
Our MY NU WAYS! Blueprint is your shortcut: Scale your income and escape the time trap — without burnout. 🔥 Turn your expertise into digital products that sell on autopilot. 💡Create once, earn forever!
Sell your expertise – not your time! Start here! ⬇️
Turn Your Expertise into Sustainable Passive Income - The Smart Way!
About us Ueber Uns Über Uns
Phase 1
PRODUCT TRATEGY
From idea to lucrative product: map your sales path and transform your know-how into digital products.
Phase 2
SALES AUTOMATION
From products to systems: set up 24/7 automation that attracts clients and generates steady income.
Phase 3
SCALE INCOME
From systems to passive income: build lasting income streams that grow without you.

PASSIVE INCOME: MADE SIMPLE. MADE DOABLE!
Our MY NU WAYS! Blueprint is your shortcut: Scale your income and escape the time trap — without burnout. 🔥 Turn your expertise into digital products that sell on autopilot. 💡Create once, earn forever!
Sell your expertise – not your time! Start here! ⬇️

Are We Vibing On This Passive Income Game?
About us Ueber Uns Über Uns
Relying on one income stream is risky — and staying in a traditional offline business model is even riskier. Without a digital strategy and automation, you stay stuck hustling — with security and independence always uphill.
We’re not here for fairy tales or ‘get-rich-quick’ promises. We share what actually works — step by step, tested in the real world.
💡 Done trading time for money? It’s time to claim your freedom and financial security — starting now. ⬇️

Are We Vibing On This Passive Income Game?
About us Ueber Uns Über Uns
Relying on one income stream is risky — and staying in a traditional offline business model is even riskier. Without digital strategy and automation, you stay stuck hustling — with security and independence always uphill.
We’re not here for fairy tales or ‘get-rich-quick’ promises. We share what actually works — step by step, tested in the real world.
💡 Done trading time for money? It’s time to claim your freedom and financial security — starting now. ⬇️